Communicating sustainability is vital to the success of projects of this nature, but it has to be done in the most optimized and appealing way possible. The blue economy, due to the size of our coastline, has an important significance for the country's economy, but its importance needs to be publicized. So we created an image that speaks for itself, that immediately conveys the surroundings of the sea. Through the stylized representation of a wave, the symbol of a boat sailing and, giving it the circularity and unification that the consortium of companies represents, we arrive at the true Blue Bioeconomy Pact.
In order to have an impact and be relevant to the industry, the Blue Bioeconomy Pact must be communicated dynamically, clearly and simply. We managed to create an image that integrates well with the different materials to be developed, speaks directly and has a concise and efficient tone of voice.
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