our DNA

Creativity Planning Strategy Communication

Who we are and how we got here...

Hora das Palavras (translates to “Time for Words”) is a Strategic Consultant working in two main areas: Communication and Marketing & Strategy and Innovation, with the main goal of responding effectively and pragmatically to the needs of its clients.

We’re not big, we’re small, and we believe that this way we can make a difference, especially through the dedication and time we offer each and every one of our clients.

Nowadays, organisations of all business areas, types and sizes are currently faced with challenges regarding: How will I communicate? When? To whom? And through which channels?

As this demands a complex answer to say the least, we say "talk to us" .


15 years of experience in corporate communication, a team of specialists in different areas of expertise, pragmatic thinking supported by marketing strategies, planning and optimisation characterise our DNA, making us the ideal partner to support you in solving the challenges imposed by the market.


We want you to talk to us, to share your goals for your brand, your problems and your ambitions (we want to know about those too!), so that we can map out the ideal strategy and define the tactics to achieve it. Then you’ll see that the work flows and the results appear.

Today we operate all over Portugal, with offices in Lisbon and Évora, the city where we were born in 2008 to support the local business ecosystem, which at the time was not efficient in the areas of communication and marketing.

What we do is for you...


We are creative in what we do and seek the best solution for your brand. We cultivate “out-of-the-box" thinking.


Our experience and the path we have travelled allow us to bring all the know-how to make your brand stand out from the competition.


We see every challenge as unique. We study the market, the scenarios and all the possibilities in order to devise successful strategies.

Meet the people who make the magic happen...

João Nasi Pereira

Executive Director
  • With a degree in Business Communication and 20 years’ experience in communication and public relations, João has worked with some of the leading companies in Portugal.

  • He has been responsible for the communication of brands and companies such as Vodafone, the Government of Extremadura, Facebook Portugal, FixeAds (OLX, Standvirtual, Imovirtual), Beta-I, Empresas Familiares, Hovione and Victoria Seguros.

  • In recent years he has been a guest lecturer at the Polytechnic Institute of Tomar and devotes part of his work to supporting and training potential entrepreneurs.

Ana Isabel Ferreira

Senior Communication Specialist
  • With a degree in Business Communication with a specialisation in Marketing Management from IPAM, Ana is currently studying for a master’s degree in Marketing and Strategy at NOVA SBE, having over 12 years’ experience in communication and customer relations.

  • She has worked on the communication and strategy of brands such as GLS Portugal, STET, Zagope, Lipor, AGRO.GES, ASSIMAGRA, Brandcare, Grupo Continental Hotels, Forté Pharma, among others.

  • Ana collaborates editorially with technical magazines in various industry sectors such as food, agriculture, public works and mining.

  • Trainer in Sales, Marketing, Digital Marketing and Communication.

Andreia Morita

Business Developer
  • With a degree in Business Management and a Master’s degree in Finance, in the field of entrepreneurship, Andreia has five years’ experience working collaboratively with regional development organisations, as a Project Manager and Social Media Manager.

  • An entrepreneur by nature, Andreia has developed work in the area of managing entrepreneurial communities, the maker movement and European citizenship, having worked for the last five years on the Europe Direct Project (a project of the European Commission’s Representation at Regional Level). She is also a contributor to GreenSavers magazine.

Maria Alves Fragoso

Digital Marketing Specialist
  • Maria has been dedicated to Digital Marketing since 2016, having joined our team in September of 2020.

  • With a degree in Business Administration and Management from Católica Lisbon Business School and a Postgraduate Diploma in Digital and Analytical Marketing from NOVA University Lisbon, she has also worked as a Communications Consultant and Social Media Manager with entrepreneurs and startups in Portugal, the Netherlands and Italy.

Joana Regalo Vieira

  • Joana has a degree in Advertising and Marketing Administration, is passionate about communication and has a keen interest in innovation and creativity.

  • From an early age, she was concerned about public causes, with links to associations and voluntary work.

to change

We think "outside the box" to create an emotional connection between the brand and its audience.

We tell your story at the right time to the right people!