Case Study

Project “Escola de Anciãos”

Branding | Enterpreneurship | Sustainability

The context

Creation of branding and development of entrepreneurial initiatives for the Escola de Anciãos (or School of Elders) project, a pilot project with the aim of stimulating the ‘maker’ spirit and creative and entrepreneurial skills among people in situations of social vulnerability, through the recovery of traditional arts and crafts from the Alentejo, which are part of Portuguese History and Culture and which are intrinsically conscious and sustainable forms of production.

The challenge

The challenge was to create an authentic visual identity for the project by designing a logo and a graphic line that clearly communicated its purpose, as well as developing an institutional website that conveyed the principles of sustainability, positive social impact and circular innovation. In addition to branding, we were also asked to develop different graphic materials, e-books to reinforce the project's message and organise entrepreneurial activities.

The solution

The creation of a brand that reflects sustainable innovation linked to social responsibility and the culture and tradition of the Alentejo Region, as well as the development of entrepreneurship initiatives that involved community management and moments of training and inspiration, promoting an ecosystem where the circular economy inspires lasting and positive change in society and the environment. During the implementation period, community management was strengthened through active participation with the target audience and ongoing collaboration with various regional stakeholders. At the end of the project, a pop-up exhibition was also developed to highlight the project's main actors - the elders and the entrepreneurs.
Mockup Escola de Anciãos 1

Allied with Social Innovation and the Circular Economy

This project Escola de Anciãos not only stood out for providing new opportunities for the inclusion and valorisation of people in situations of social exclusion, but also served as a model for the creation of new projects that combine social innovation with the principles of the circular economy, generating environmental, social and economic benefits. 

Mockup Escola de Anciãos 2
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Boosting Entrepreneurial Communities

The "Escola de Anciãos" project created the opportunity to honour ancestral knowledge and demonstrate how the circular economy can be adopted in the development of new products. The circular economy is vital for advancing sustainability, minimising waste and optimising the reuse of resources, thus contributing to environmental conservation and long-term economic efficiency. 

We have identified sustainable projects and made them accessible in e-books, which not only showcase the art and ancestral wisdom of the Alentejo region when it comes to sustainability, but also inspire us with innovative success stories based on the same principles. 

Banner Escola de Anciãos