Case Study

Promotional Video for Reguengos de Monsaraz

Branding | Creativity | Vídeo

The context

In 2024, the Municipality of Reguengos de Monsaraz redefined its positioning, seeking to affirm the region's rich identity, highlighting not only its wine-growing roots, but also new opportunities and experiences that the territory offers, from gastronomy to accommodation, traditional crafts such as pottery and tapestry, and innovative activities such as astronomical observation or water sports in the Alqueva.

The challenge

With the rebranding of the logo and the repositioning, the time was right to create a video that would reinforce the new narrative, publicising the authenticity and potential of Reguengos de Monsaraz in various areas. We were therefore asked to create a promotional video that captured the culture, tradition and values of the community, in line with the new territorial positioning.

The solution

The solution consisted of creating a visual narrative, in a partnership between Hora das Palavras and Unlock Produções, that conveyed the authenticity and essence of the territory, showing not only its historical legacy and deep-rooted traditions, but also its future potential. Celebrating the local players who bring the region to life and make it a destination full of unique and diverse experiences, the promotional video is an invitation to all those interested in discovering the Alentejo.

Elevating the territory and honouring its people

Communicating a territory through a video requires an authentic and emotional approach, where people are celebrated.

By sharing their stories, traditions and passions, the video creates a genuine portrait of the values that mould local identity in Reguengos de Monsaraz.

The sound, flavours, landscapes and movement shared in this video are intended to honour the community and invite everyone interested to be part of this collective celebration.

Reguengos de Monsaraz
Imagem WhatsApp 2024-09-13 às 10.05.49_ddea3caf

Communication is about triggering emotions

The creation of a promotional video plays a crucial role in the positioning of a municipality, offering a unique opportunity to visually convey the essence and identity of a region.

The video created for the rebranding of Reguengos de Monsaraz goes beyond promoting tourist attractions, as it captures the true essence of the territory, reflecting its culture, traditions, values and potential.

By exploring the authenticity of the Municipality of Reguengos de Monsaraz, its landscapes, gastronomy and lifestyle, this video becomes a tool for emotional connection, allowing the human senses to be sensitised by the visual attraction, awakening emotions and creating memories in a collective imagination.